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Antique Motorcycle Series Part Three: How AMCA, a Club Focused on the Past, is Anticipating the Future

03/24/2023

It’s no surprise that the Antique Motorcycle Club of America has a lot of older members. Many of the current members still work on, ride and maintain the same motorcycle that they grew up, and they are gracefully aging with their now-antique bikes.

While other organizations may see an aging member roster as a disadvantage, the AMCA is looking to the future and planning on how to bring this wonderful hobby and passion forward with the next generation of antique motorcycle lovers.

Father and son enjoying a ride together on their 1960’s Harley Davidson Duo-Glide motorcycles
Father and son enjoying a ride together on their 1960’s Harley-Davidson Duo-Glide motorcycles. Image courtesy of the AMCA.

Understanding how club communication will change

As the current older generation continues their love/hate relationship with technology, it comes as no surprise that a quarter of AMCA members are unreachable by email. The majority of members are reachable by both email and snail mail, while 10% prefer to solely communicate digitally.

As the years roll on, the club expects that most of their members will remain in that 60s age range, however the communication preference will shift to 100% digital accessibility as new members will have grown up with access to the internet.

Despite the shift, one thing that will stay the same is the AMCA’s understanding that methods of communication will continue to evolve with each new wave of members, and they are completely open to the changes that will bring.

1968 BSA A65 Lightning motorcycle
1968 BSA A65 Lightning/ Image courtesy of the AMCA.

Preserving the past digitally to maximize accessibility

To expand their digital footprint and create global accessibility, the AMCA has recently relocated their physical archives to the Antique Automobile Club of America (AACA) Library in Hershey, PA, with plans to scan and upload them for digital access.

They currently have 60 years of scanned and archived magazines preserved as well, and this will allow their members and others to enjoy the decades of content and imagery the AMCA has accumulated, created and curated.

Motor Maid club member enjoying a ride on her ‘60s Harley-Davidson FLH Electra-Glide
Motor Maid club member enjoying a ride on her ‘60s Harley-Davidson FLH Electra-Glide. Image courtesy of the AMCA.

Continued growth

From its humble beginnings in 1954, 60 years later in 2014, the AMCA boasted around 10,000 members and 59 chapters. Today, they have about 13,000 members and over 120 chapters, spanning 15 countries! By 2024, they predict that membership will rise to 15,000.

It’s clear that the love and appreciation for these machines is carrying on, and it’s a beautiful thing to witness.

Indian, Harley and other bikes in front of antique Texaco gas pumps
Indian, Harley and other bikes in front of antique Texaco gas pumps. Image courtesy of the AMCA.

Join the fun! AMCA’s 2023 national meets & road runs

Whether riding, hanging out or talking shop, there are events happening across the US every month. If you’re not a member already, become one! You’ll have the opportunity to become part of a global community that shares in your passion.

Click here to view the 2023 event schedule.

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